Your Phone Should Be
Ringing Every Day
Google Search Ads, LSA, and Facebook campaigns built exclusively for home service contractors — roofing, HVAC, plumbing, electrical, and more. Paid advertising that reaches homeowners actively searching for your service, right in your area.
Why Paid Ads Work for Service Contractors
Leads While You're
On the Job
Paid advertising for contractors is the fastest way to get in front of homeowners the moment they're searching for what you offer. No waiting months for SEO to kick in — Google ad campaigns for roofing, HVAC, and plumbing start generating calls fast.
We've managed millions in ad spend across roofing, HVAC, plumbing, electrical, landscaping, and more. We know exactly which contractor ad campaigns generate calls, which waste budget, and how to keep your cost-per-lead low — with typical ranges of $25–$75 per lead depending on your trade and market.
Where We Run Your Ads
Google, Meta & LSA.
One Lead Generation Pipeline.
Google Search Ads & Local Services Ads (LSA)
Capture homeowners at peak intent — the moment they search "plumber near me," "roof repair [city]," or "HVAC company" in Google. LSA earns your business the Google Verified badge.
- Google Search Ads for contractors
- Local Services Ads (Google Verified badge)
- Call-only campaigns for immediate phone calls
- Conversion tracking & call recording
Facebook & Instagram Ads for Home Services
Reach homeowners in your service area before they even know they need you — then retarget visitors who already checked out your site. Seasonal promotions drive spikes in call volume.
- Facebook lead generation campaigns
- Retargeting & lookalike audiences
- Seasonal promotional ad creative
- Ad creative design included
Landing Pages & CRM Lead Routing
A great ad is only half the job. We build conversion-focused landing pages for every campaign and route every lead directly to your phone or CRM — nothing gets lost.
- Custom landing pages per campaign
- Click-to-call & form capture
- Automated CRM lead routing
- Monthly performance reports
Google Local Services Ads
The Google Verified
Badge Changes Everything.
Google Local Services Ads (LSA) are the ads that appear above everything else on Google — above regular search ads, above organic results, above maps. They show your business name, star rating, phone number, and a blue Google Verified badge that tells homeowners Google has verified and vetted your business.
For contractors, LSA is one of the most powerful lead tools available. You only pay per lead — not per click — meaning every dollar goes toward a real phone call or message from a homeowner in your area. We handle the entire setup, verification process, and ongoing optimization so you can focus on the jobs.
How LSA looks on Google
Your brand occupies both the top of the page and the knowledge panel sidebar.
Position on Google — above all search ads and organic results
Pay per verified lead — not per click, not per impression
Spots visible before a homeowner scrolls — each showing your rating & phone
Cost for invalid leads — dispute bogus calls and get credited back
Proven Performance
Contractor Ads That Pay
For Themselves
Our campaigns consistently outperform industry averages because we only run what's been proven to work for home service professionals — roofing, HVAC, plumbing, electrical, and landscaping.
Get a Free Ads AuditTypical return on ad spend (ROAS) range across contractor campaigns
Typically fast time to first lead after launch
Typical cost-per-lead range across home service verticals*
Client retention rate — results keep contractors with us
* Results vary by trade, market, and competition. Figures represent typical ranges observed across campaigns — not guarantees.
How It Works
Done For You.
Start to Finish.
Free Strategy Call
We learn your trade, service area, and the jobs you want most — roofing replacements, HVAC installs, emergency plumbing, or anything else. No long forms. Just a focused 30-minute call.
Campaign Build & Launch — Fast
We build your Google and Meta ad campaigns, landing pages, and call tracking quickly. Everything is tested before going live so your ad spend isn't wasted from day one.
Exclusive Leads Roll In
Calls and form fills go directly to you — not shared with competitors. We optimize weekly and send detailed monthly reports so performance only improves over time.
Built for Your Trade
We Know Your
Industry Cold.
Generic marketing agencies guess at what works for home services. We've run campaigns in these trades for years — we already know the keywords that convert, the seasons that spike, and the ad angles that make phones ring.
HVAC Contractors
AC repair and furnace replacement searches spike seasonally — paid ads let you dominate those windows before your competitors even wake up.
HVAC is one of the highest-intent search categories in home services. When a homeowner's AC breaks in July, they're not browsing — they're calling the first result they see. Google Search Ads and LSA put you there instantly, capturing emergency calls that organic rankings can't. We layer in Facebook retargeting for seasonal tune-up promotions and maintenance plan upsells, turning one-time callers into recurring revenue.
Roofing Companies
Storm events and aging roofs create massive, time-sensitive demand. Paid ads let you flood the market with your name before competitors who rely on word-of-mouth.
Roofing has some of the highest job values in home services — a single replacement job closes the ROI gap on months of ad spend. We build Google Search campaigns targeting inspection and replacement intent, Google LSA for the Google Verified badge that builds instant trust, and Facebook campaigns with storm-response creatives that activate the moment severe weather hits your market.
Plumbing Contractors
Plumbing emergencies don't wait — homeowners search, call, and book within minutes. Paid ads ensure your number is the one they find at 11pm on a Sunday.
Plumbing leads convert faster than almost any other home service vertical because the need is urgent and the decision is immediate. Call-only Google campaigns and LSA are particularly powerful here — homeowners tap the first result and call directly without ever visiting a website. We set up 24/7 campaign scheduling, call extensions, and location-based bid adjustments so you capture emergency and scheduled work around the clock.
Why Paid Ads Win
Every Other Channel
Has a Catch.
Word-of-mouth is unpredictable. Door knocking is exhausting. SEO takes 6–12 months to show results. Paid ads are the only channel that puts you in front of a high-intent homeowner today — with full control over budget, geography, and volume.
| What You Need | Word of Mouth | Door Knocking | Organic SEO | Paid Ads (ProLeads) |
|---|---|---|---|---|
| Leads without waiting | ✕ | ~ | ✕ | ✓ |
| Homeowners actively searching | ✕ | ✕ | ✓ | ✓ |
| Predictable, scalable volume | ✕ | ~ | ~ | ✓ |
| Trackable cost per lead | ✕ | ✕ | ~ | ✓ |
| Exclusive leads (not shared) | ✓ | ✓ | ✓ | ✓ |
| Works while you're on a job | ✕ | ✕ | ✓ | ✓ |
| Targeting by zip code | ✕ | ~ | ~ | ✓ |
| Turn off / pause anytime | ✕ | ~ | ✕ | ✓ |
| Results in under 1 week | ✕ | ~ | ✕ 6–12 months | ✓ Fast |
✓ = Yes · ~ = Sometimes / Partially · ✕ = No
Transparent Pricing
Contractor Ads Management.
No Surprises.
Management fee only — you control your ad spend. No long-term contracts. Cancel anytime. Pricing covers Google Ads, Meta Ads, and LSA management for home service contractors.
- Google Search or Meta Ads
- Campaign build & launch
- Conversion tracking setup
- Monthly performance report
- Up to 25-mile radius targeting
- Google Ads + Meta Ads
- Google LSA management
- Retargeting campaigns
- Custom landing page included
- Bi-weekly strategy calls
- CRM lead routing
- All ad platforms managed
- Google, Meta & LinkedIn Ads
- Full creative production
- Dedicated ads strategist
- Multi-location contractor support
- Weekly reporting & calls
Common Questions
Frequently Asked
Questions
Most clients receive their first lead quickly after campaign launch. We build and test your Google and Meta campaigns before going live so your ad budget is never wasted on day one. Roofing and HVAC campaigns in competitive markets can start generating calls the same day they go live.
We manage Google Search Ads, Google Local Services Ads (LSA / Google Verified), Facebook Ads, and Instagram Ads. The Growth plan includes all major platforms plus retargeting, custom landing pages, and CRM lead routing. The Dominate plan adds LinkedIn Ads and dedicated creative production.
Cost per lead typically ranges from $25–$75 across roofing, HVAC, plumbing, and electrical verticals — your actual number depends on your market, competition, and season. We'll give you a realistic estimate on your free strategy call based on your specific area.
No. We do not require long-term contracts for our paid advertising services. You can cancel your contractor ads management at any time. Our 94% client retention rate reflects the results we deliver — not lock-in clauses.
Most home service contractors start with $1,000–$3,000/month in Google ad spend on top of the management fee. The right budget depends on your market size, competition, and how many jobs you need per month. We'll recommend a starting ad spend on your free strategy call based on current auction data in your zip code.
We specialize in paid advertising for roofing companies, HVAC contractors, plumbers, electricians, landscaping companies, pest control companies, painting contractors, garage door companies, and other home service professionals across the United States. If you serve homeowners, we generate exclusive leads for your business.
Ready to Fill
Your Schedule?
Book a free strategy call. We'll audit your current marketing and show you exactly what's possible with paid ads for your contracting business.
Free consultation No long-term contracts Fast, exclusive leads