Website Design & Development Services

Alignment of Ad Copy & Messaging

We don’t just send ad traffic to a generic homepage. Instead, we build or optimize landing pages so that the headline, copy, and offers exactly match the ad a user clicked on. This alignment boosts ad relevance, one of the core factors in Google’s Quality Score. For example, if someone clicks on an ad for “Tree Removal in Delaware County,” the landing page they see prominently features that exact service, location, and offer. That creates consistency, lowers bounce rates, and signals to Google that the page is highly relevant.

Structuring Pages for Keyword Intent

Every campaign keyword has a specific intent (research, consideration, purchase). We design landing pages to match that intent — from educational content and comparisons for higher-funnel terms to strong call-to-action forms or phone numbers for bottom-funnel “near me” or service-specific terms. This ensures that visitors get exactly what they were searching for, which increases engagement and conversion rates.

Clear, Compelling Calls-to-Action (CTAs)

Every landing page is built around the primary action we want the user to take — whether that’s calling, booking, or requesting a quote. By removing distractions and making the next step obvious, we increase conversion rates, which again feeds back into Quality Scores.

Website Design

Flat rate pricing. We deliver what we quote.

Delivering Results

Our sites aren’t “online brochures.” They’re performance-built marketing tools designed to bring you real leads, every day.

Custom Design That Fits Your Brand
We craft a look and feel that builds trust instantly and reflects your business, not a cookie-cutter template.

SEO-Ready From Day One
Structured for Google and local search so you can be found where it matters most—when customers are searching.

Mobile-First, Click-to-Call Ready
Most leads come from phones. We make sure your site loads lightning-fast and makes it easy to call you with one tap.

Conversion-Focused Layouts
Every form, button, and headline is built to do one thing: get you more leads.

What’s Included

When you hire ProLeads Today to build your site, you get a complete package designed for growth:

  • Professionally designed, custom website

  • SEO-ready structure and on-page optimization

  • Lead capture forms + click-to-call integration

  • Tracking setup for calls, forms, and leads

  • Content creation (services, about, blog, FAQs, etc.)

  • Integration with Google Ads, Facebook Ads, CallRail, or CRM