Simple.
No Surprises.
Three channels. One exclusive territory. No setup fees, no contracts, no hidden costs. Pay for what runs — nothing else.
Note on homeowner counts & pricing: All homeowner counts and mailer quantities are rounded to the nearest 100. A zip with 8,847 homeowners bills as 8,900 mailers at $8,900. This keeps your campaign costs clean and predictable with no fractional billing.
These Are Starting Points.
Not Ceilings.
The packages below are built around what we know works for most home service contractors getting started with paid advertising. The spend minimums aren't arbitrary — they reflect what it actually takes to compete, test, and generate meaningful results in your market.
That said, every market is different. A roofing company targeting 12 high-value zip codes in a competitive suburb has different needs than a plumber launching in two zips for the first time. Your goals, your market size, your competition level, and your growth stage all affect what the right investment looks like.
We offer fully custom campaign structures for contractors who need something beyond these packages — whether that's a higher spend threshold, a specific channel mix, aggressive seasonal pushes, or a multi-location strategy. If a package doesn't fit, tell us your goals and we'll build around them.
Rounded to nearest 100 · All-in, no markup
Targeted mail sent to every homeowner in your claimed zip codes. Design, print, and postage all included. No management fee on top — the $1/mailer rate is genuinely all-in.
+ your Google ad spend (paid direct to Google)
We build and manage your Google Search and Local Services Ad campaigns within your exclusive territory. Your ad spend goes directly to Google — we never touch it or mark it up.
Results build over 3–6 months · Lowest long-term CPL
Long-term local visibility that compounds over time. We dominate Google Maps, organic search, and local directories in your claimed zip codes so leads find you without paying per click.
Your ad spend goes directly to Google — ProLeads never handles or marks up your media budget. We require a minimum of $1,500/month in spend because below that threshold we cannot run meaningful A/B tests, compete effectively in auction against established advertisers, or generate sufficient lead volume to justify the management fee. We'd rather tell you this upfront than take your money and underdeliver.
The Dominator Bundle
All three channels in your exclusive territory — the most complete local lead system we offer, at a discount.
Mail + Ads + SEO
Each channel reinforces the others. Mail builds top-of-mind awareness before a homeowner ever searches. Ads capture them the moment they do. SEO creates permanent organic visibility that keeps paying after the campaign ends. Together they cover every moment a homeowner could need your service.
Ad spend ($1,500 min) paid directly to Google — not included above. PROMail™ billed per campaign at $1/mailer.
Google Ads Fee
by Territory Size
Management fee scales with the number of zip codes you're running ads across — more zips means more campaigns, more keyword sets, and more weekly optimization work.
* Ad spend is paid directly to your Google Ads account — ProLeads management fees are billed separately and cover campaign strategy, build, optimization, and reporting. No setup fees ever. Larger ad spend budgets are encouraged and will produce proportionally stronger results.
Common Questions
Ready to Get Started?
Book a free strategy call. We'll check your zip availability, map your territory, and build a campaign plan that fits your budget.
No setup fees · No contracts · Ad spend direct to Google · 1 contractor per zip